Mentorship for 1st-Time Founders

Founder-led mentoring to build a real business, structure your capital, & design a life around it.

About

Ace Advisory is a founder-led mentorship practice for people serious about building their first real business and structuring the capital and lifestyle around it.

Founded by Andrew Chong, an entrepreneur and operator who built and sold seven-figure businesses and has been featured in major media outlets, Ace delivers hands-on strategic mentorship grounded in real execution.

We work with builders who want clarity on what to start, how to structure it, and how it fits into their life and capital strategy.

Ace is a small, high-touch team providing direct advisory and execution support.

Our Services

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Why Work With Us?

20-client Max

Ace runs a selective 20-client model with hands-on execution support.

$2M+ Businesses

Ace has outstanding, proven results, far exceeding most consultants.

10+ Years

Building businesses, with our fair share of ups, downs, & everything in between.

Direct Access to Founder

Unlike other firms which outsource you to an account manager, you work directly with the Founder only.

Select Client Feedback

""Andrew helped me go from vague ideas to an actual plan I could execute. We mapped my 1st offer, pricing, & GTM in one call. I stopped overthinking & just shipped".

Chris E., 1st-time founder

"What I liked was how direct it was. No motivational fluff - just clear thinking on business structure & capital allocation. It changed how I approach risk & growth."

Jordan P., Solo Investor

"I was skeptical about coaching in general. This felt more like a strategic partner than a coach. Having someone pressure-test my decisions saved me from some dumb moves."

Morgan Lee, E-commerce Entrepreneur

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